"“Streetwear” Redeemed Luxury, The Mass Market Is Up Next"

“YEEZY’s Kanye West at the Gap, Fear of God’s Jerry Lorenzo at adidas, Aimé Leon Dore’s Teddy Santis at New Balance, Pyer Moss’ Kerby-Jean Raymond at Reebok, and now Noah’s Brendon Babenzien, at J. Crew. Why are mass market brands now gobbling up the creative directors that were once being hired into luxury houses? Let’s break that down.” Read full article at Highsnobiety.com